Sustainability has been a trend in hospitality for several years now, with hotels increasingly using their green initiatives as a selling point to attract environmentally conscious travelers. But why is this trend gaining momentum? According to the World Tourism Organization, 73% of global travelers preferred staying in hotels that implemented sustainable practices in 2023. This trend is only expected to continue, driven by increasing environmental awareness, evolving guest expectations, and technological advancements.

Operating a hotel sustainably involves many facets. Here are some strategies to kickstart your efforts in reducing your environmental impact… 

1) Energy-Saving Technology:

Implement energy-efficient lighting such as LED bulbs, smart thermostats and sensors to control heating systems, and renewable energy sources such as solar panels.

2) Water Conservation:

Switch to lower-flow faucets in hotel bathrooms and implement a linen and towel reuse program to encourage guests to reduce water consumption.

3) Waste Management:

Implement comprehensive recycling programs, reduce single-use plastics, compost organic waste from the kitchen, and reduce paper waste by digitizing hotel services.

4) Buying Local:

Source sustainable local producers for hotel amenities and dining, choose eco-friendly cleaning supplies, and opt for products with minimal and recycled packaging.

5) Community:

Engage with your local community through partnerships, offer volunteering opportunities for hotel staff to participate in local environmental projects, and educate both guests and staff about the importance of sustainable practices.

Above all, setting sustainability goals is crucial as it allows you to track your energy and water consumption to identify areas for improvement. By adopting these practices, your property can achieve eco-certification, showcasing initiatives and commitment to sustainability on your website and social media platforms. 

Despite recent efforts made by the hospitality industry, we still have a long way to go. According to the Journal of Sustainable Tourism (2023), our industry is responsible for about 1% of the world’s total carbon emissions, with the average hotel guest producing about 1kg of waste per day. 

This year will be the turning point in the hospitality industry as sustainability becomes a necessity rather than a choice. Plus, maintaining a sustainable hotel does not come without its benefits. It can greatly enhance your brand value, reduce operational costs, and improve guest satisfaction. Join WeAreKey in taking action!